Our Google Ads integration is designed to automatically import your marketing spend and campaign data from AdWords, logging these respectively in your Lawmatics marketing sources and campaigns. Syncing your AdWords account with Lawmatics is a breeze, we'll walk through the steps here.
First, head to the Integrations page in your Lawmatics Admin settings. Here you will see Google AdWords listed as an available integration, click on it and you will then see the screen shown below. Click the button on the right to Connect Google AdWords.
You will then be prompted to sign in to your Google account and authenticate the integration. Once you have gone through these steps, you will see that the integration appears as connected on your Lawmatics integrations page, as shown below.
Now that your AdWords account is connected, Lawmatics will automatically pull in the amount of money spent on marketing sources and campaigns from AdWords, and log them on the corresponding campaigns in your Lawmatics marketing settings. This is a one-way sync, pulling data from AdWords to Lawmatics rather than the other way around.
Tracking marketing spend is important to do so that Lawmatics can give you accurate reporting on your ROI and help you make informed decisions for the future of your firm's marketing.
Navigate to your firm's marketing sources page in settings to create a source for Google AdWords. Add in each campaign that you are running in AdWords, and the integration will automatically log the spend accordingly.
This integration allows you to make the most of our built-in source reporting and ROI tracking like never before by syncing your AdWords data into the CRM automatically.
Should you ever need to disconnect or reconnect this integration for any reason, the spend data pulled in from this integration will not be removed from your Lawmatics account.
Syncing Google Local Services Ads (LSA) Leads
If you are running a Google LSA campaign, you now have the option to sync LSA leads directly into Lawmatics.
Here’s how it works:
When Lawmatics detects that a connected Google Ads account is running an LSA campaign, you'll see an option to enable LSA lead syncing.
You’ll be able to choose which types of LSA leads you want to sync (e.g., messages, bookings, phone calls).
Once enabled, Lawmatics will sync new LSA leads every hour.
Each lead will be automatically assigned the correct marketing source and campaign inside Lawmatics based on its origin.
NOTE: If you're already using CallRail to track call leads from LSA, you do not need to sync those calls via this integration—CallRail will handle them separately.
To enable Lead Syncing for LSA:
Go to Settings > Integrations and click on the connected Google Ads account.
If eligible, you’ll see an option to Enable LSA Lead Syncing.
Select the lead types you want to sync.
Save your settings.
Once enabled, LSA leads will begin appearing in your CRM automatically, giving you a complete picture of your marketing impact.
