Marketing Sources & Attribution: UTM, Google Ads/LSA & Meta
Learn how to track where your leads are coming from and better understand the return on your marketing efforts in Lawmatics. In this recorded Wednesday Workshop, Erika Bertolini walks through setting up marketing sources and campaigns, using UTM parameters and website tracking, and connecting CallRail, Google Ads, Local Services Ads, and Meta Ads. See how these tools work together to automatically attribute leads, track marketing spend, and give your firm clearer insight into ROI.