Meta Ads Integration
The Meta Ads integration makes it easy to track your advertising performance in Lawmatics — without manual setup or ongoing maintenance.
Once connected, Lawmatics automatically pulls in your Meta ad campaigns and spend, and creates new matters from incoming ad leads. This gives you clearer attribution, better reporting, and less busywork for your team.
What this integration helps you do
Once your Meta Ads account is connected, Lawmatics works quietly in the background to keep your marketing data organized and up to date.
The integration helps you:
Automatically track where Meta ad leads are coming from
See which campaigns are driving new matters
Keep advertising spend in sync without manual uploads or spreadsheets
Get a clearer picture of marketing performance over time
Everything is connected for you, so your team can focus on follow-up and intake instead of data management.
When your campaigns, spend, and leads are automatically connected, you get a clearer picture of what’s actually working — without relying on manual tracking or guesswork. This makes it easier to understand your marketing performance and make informed decisions over time.
Before you get started
To connect Meta Ads, you’ll need:
Admin access in Lawmatics
Access to the Meta ad account you want to connect
Your firm set up to receive new matters automatically
Connect your Meta Ads account
Connecting your account only takes a few steps:
In Lawmatics, go to Settings.
Open Integrations.
Select Meta Ads.
Follow the prompts to sign in to Meta and choose your ad account.
Once you’re connected, Lawmatics takes care of the rest.
Good to know: Only one Meta ad account can be connected to a Lawmatics account at a time.
Campaigns and ad spend
After the integration is enabled, your Meta ad campaigns appear in Lawmatics automatically.
Lawmatics:
Pulls in your active Meta ad campaigns
Keeps advertising spend updated on an ongoing basis
Displays campaign sync status so you always know what’s connected
You don’t need to recreate campaigns or upload spend by hand. As things change in Meta, Lawmatics stays in sync and keeps your reporting accurate.
Accurate spend tracking is key to understanding return on investment. By syncing ad spend directly from Meta, Lawmatics helps ensure your reports reflect real numbers — without needing spreadsheets, uploads, or ongoing maintenance.
Sources and attribution
Lawmatics automatically creates a Meta Ads source when the integration is connected.
This source is used to:
Attribute matters created from Meta ads
Track campaign performance
Power your marketing and ROI reports
No additional setup is required.
Leads and matter creation
When someone submits a lead through your Meta ads, Lawmatics automatically creates a matter for that lead.
This means:
Leads are captured right away, without manual imports
Each matter is linked to the correct Meta campaign and source
Your intake process stays consistent across ad channels
This setup helps ensure no leads slip through the cracks and gives you better visibility into which ads are generating real opportunities for your firm.
Automatically creating matters from ad leads helps you respond faster and reduces the risk of missed follow-ups. It also keeps your intake process consistent, so every lead enters your system the same way — no matter where it came from.
Managing the integration
You can manage your Meta Ads integration directly from the integration settings in Lawmatics.
From there, you can:
See which Meta ad account is connected
View the list of syncing campaigns
Check the status of campaign and spend syncing
Disconnect the integration at any time
Everything related to the integration lives in one place, making it easy to review or make changes when needed.
Having everything in one place makes it easy to check on the integration, confirm data is syncing as expected, or make changes when needed — without digging through multiple settings or tools.
If you disconnect the integration
If you ever choose to disconnect Meta Ads:
New ad spend will stop syncing
New Meta ad leads will no longer create matters
Previously synced data will remain available for reporting
Notes to keep in mind
Available data depends on what Meta provides
Some changes made in Meta may take a little time to appear in Lawmatics
Campaign names and structure are controlled by Meta